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by Joseph H. Boyett : The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers

ISBN : #0471213772 | Date : 2002-11-14

Description :

PDF-f95ba | Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices. … The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers


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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319170546 | Date : 2015-05-13

Description :

PDF-51caf | This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.   Founded in 1971, the Academy of Marketing Science … Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Rule Three Surviving Thriving Competitive PDF 7e7744709

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by Jagdish Sheth : The Rule of Three: Surviving and Thriving in Competitive Markets

ISBN : #074320560X | Date : 2001-12-25

Description :

PDF-1b6ea | Years in the making and sweeping in scope, this major work explains how in every industry three major players emerge to dominate the market, with the balance filled by specialist niche players, and how this determines business strategy. In an indispensable guide to predicting trends in mergers, competition and profitability, Jagdish Sheth and Rajendra Sisodia offer crucial insights for businesses … The Rule of Three: Surviving and Thriving in Competitive Markets


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Wie Aus Ideen Bilder Werden PDF 6654b782b

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Wie aus Ideen Bilder werden: Einfach besser präsentieren ― In Sekunden überzeugen (German Edition) PDF




by Wolf W. Lasko : Wie aus Ideen Bilder werden: Einfach besser präsentieren ― In Sekunden überzeugen (German Edition)

ISBN : #3409189378 | Date : 1997-05-28

Description :

PDF-c9475 | Ein Ratgeber mit rund 100 Praxisbeispielen für die überzeugende und mitreißende Visualisierung konkreter Managementprobleme. Damit bei Ihrer Präsentation garantiert “der Funke” überspringt…. Wie aus Ideen Bilder werden: Einfach besser präsentieren ― In Sekunden überzeugen (German Edition)


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Surpetition Edward Bono PDF Da7f1119b

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Surpetition PDF




by Edward De Bono : Surpetition

ISBN : #0006379281 | Date : 1993-03-01

Description :

PDF-f2d21 | Competition was fine once upon a time – but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services. They must create “monopolies of value” by blending into their offerings the array of attendant conveniences, emotions and contextual relaties in which their products and… Surpetition


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Why Marketing Women Doesnt Work PDF 81ab9bdfb

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Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs by Darroch, Jenny (July 30, 2014) Hardcover PDF




: Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs by Darroch, Jenny (July 30, 2014) Hardcover

ISBN : # | Date : 1705

Description :

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Structuring Marketing Communications Resources Practice PDF 49075ffec

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Structuring Marketing Communications Resources: In Search of Best Practice PDF




by Jonathan Lace : Structuring Marketing Communications Resources: In Search of Best Practice

ISBN : #0955244773 | Date : 2011-08-10

Description :

PDF-28d2e | … Structuring Marketing Communications Resources: In Search of Best Practice


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National Brands Private Labels Retailing PDF F0bb7addc

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National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics) PDF




: National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)

ISBN : #3319071939 | Date : 2014-06-11

Description :

PDF-2b0f3 | This book presents latest findings on brand marketing in retail. In times of economic downturn a “new retailing landscape” is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers’ assort… National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)


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Catalyst Code Strategies Dynamic Companies PDF 27fcde6ac

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Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies PDF




by David S. Evans : Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies

ISBN : #1422101991 | Date : 2007-05-09

Description :

PDF-e7d55 | In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts businesses that bring together a number of groups who need each other and make it easy for them to work together are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its custo… Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies


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Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies by by David S. Evans

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Marketing Strategy Starbucks Coffe Pham Gia PDF 21a8f119d

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Marketing strategy of ‘Starbucks Coffe’ PDF




by Khanh Pham-Gia : Marketing strategy of ‘Starbucks Coffe’

ISBN : #3640380932 | Date : 2009-07-27

Description :

PDF-a6997 | Research Paper (undergraduate) from the year 2008 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Starbucks is the world leader in the premium coffee market and has an amazing success story. In this study the key factors for the successes of Starbucks are ana… Marketing strategy of ‘Starbucks Coffe’


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